Análisis de encuadres de asunto y juego estratégico en campañas políticas de mujeres (México 2021)

Derived from the reform to Mexican Political Constitution of 2019, all political parties nominated a similar number men and women for 15 governorships in competition 2021. The article presents quantitative content analysis carried out on N=2450 news 18 media written press about campaigns these elections. purpose was record if there were differences journalistic approach male female candidates. For this, included: presence issue strategic game frames related gender candidate, between feminine masculine topics, types (horse-race, strategic, conflict, human interest). findings show that candidates had less coverage frame, but without significant terms type issue. Concerning game, conflict frame linked men, horse-race women. It is concluded proposals projection than those candidates, which translates into opportunity offer inputs citizens vote woman. Likewise, it registered candidacies at constant risk due judicial complaints an electoral nature presented. Finally, pieces narrated accompanied by someone else, seems give intention their co-responsibility.